Day 15 of the advent competition welcomes our partner Rubies in the Rubble! Rubies in the Rubble is a sustainable food brand committed to fighting food waste. They create award-winning products from fruit and veg that would otherwise be wasted due to shape, size and colour. In other words, condiments with a conscience…Their ingredients have to pass a taste test, not a beauty contest. It doesn’t matter if it’s too big, too ripe or just plain pear-shaped. What matters to them is making the best condiments around! Check them out here!
Beautiful mangoes, cranberries & tomatoes all headed for landfill, often because
they simply didn’t look right.
thrown away due to aesthetic imperfections, over-forecasted demand or
inefficiency in storing & distributing.
could be done with all this surplus produce. Surely there was a way of
creating a delicious, first-class product using excess produce?
from the New Covent Garden market, the experimentation in the kitchen