Day 15 of the advent competition welcomes our partner Rubies in the Rubble! Rubies in the Rubble is a sustainable food brand committed to fighting food waste. They create award-winning products from fruit and veg that would otherwise be wasted due to shape, size and colour. In other words, condiments with a conscience…Their ingredients have to pass a taste test, not a beauty contest. It doesn’t matter if it’s too big, too ripe or just plain pear-shaped. What matters to them is making the best condiments around! Check them out here!
Rubies in the Rubble founder, Jenny, started reading about the problem of food waste after seeing the amount of discarded produce at fruit & veg markets across London.
Beautiful mangoes, cranberries & tomatoes all headed for landfill, often because
they simply didn’t look right.
Beautiful mangoes, cranberries & tomatoes all headed for landfill, often because
they simply didn’t look right.
Although much of the discarded produce is perfectly edible, much is
thrown away due to aesthetic imperfections, over-forecasted demand or
inefficiency in storing & distributing.
thrown away due to aesthetic imperfections, over-forecasted demand or
inefficiency in storing & distributing.
The scale of the problem of food waste got Jenny thinking about what
could be done with all this surplus produce. Surely there was a way of
creating a delicious, first-class product using excess produce?
could be done with all this surplus produce. Surely there was a way of
creating a delicious, first-class product using excess produce?
Armed with some family recipes and a car-bootful of rescued fruit & veg
from the New Covent Garden market, the experimentation in the kitchen
began!
from the New Covent Garden market, the experimentation in the kitchen
began!
We absolutely adore Rubies in the Rubble’s ethos and are very delighted that they are a part of our competition. To be in with a chance of winning some of these scrumptious condiments and a box of our Portlebay Popcorn, head over to our social media pages (Facebook, Instagram or Twitter) and follow the instructions! (The competition launches at 5pm!)
